Optimise for Search Engines
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Good SEO of your website and content makes more people see your website
Good SEO practices ensure a higher ranking on search engine results.
An SEO website that ranks high in search results attracts more visitors
Frequent discovery of your content will increase leads and the possibility of converting them into customers
Creating attractive graphics connects with prospects and converts them into leads & customers
SEO content effectively responds to customer needs and fosters trust
SEO compatible content is readily shared by customers thereby increasing your reach and visibility
Search Engine Optimisation is the practice of adopting techniques to make your website look authoritative to search engines like Google. SEO helps to get organic traffic to your website without investing in paid ads.
SEO is important as it helps the websites to rank higher on SERP Search Engine Results Pages. It helps in increasing the visibility of the webpage, which pushes the website to a higher rank, thereby bringing in quality traffic.
Keyword optimization is one of the top on-page SEO strategies. When a website ranks for a keyword, the readers are more likely to click that page on searching the keyword. Other SEO strategies are optimizing on-page elements like title-tags, meta descriptions, URLs & website backend.
To make content SEO friendly, writers must use the appropriate primary keyword & long-tail keywords. The content should be written in short paragraphs to improve readability. Add images and visuals to make the content more appealing.
When a website has good SEO practices, it shows results like great traffic and lower bounce rate. You must also analyze your pages per session and click-through rates to analyze your campaigns.
Well-researched and in-depth blogs help in establishing authority by answering the queries of readers. Blogs with appropriate keywords optimization are also likely to bring in quality traffic which can convert to leads and ultimately clients.
Yes, you can do SEO yourself but you must be research-oriented because SEO trends and algorithms change quickly. Furthermore, on-page seo is easier to be done by yourself, but technical SEO is better done by experts.
The field of digital marketing has changed dramatically in last few years. Many new methods, techniques and challenges have been seen in recent times. Digital marketing is a domain that is changing continuously and at a very fast pace.
It is important for digital marketers and influencers to keep in mind the changes that are taking place and work regularly on discovering new ways to face challenges. Read More
Hashtags are used by social media platforms to categorize your content. If we see from a user point of view, hashtag allow users to find content and posts according to their interest and also connect with people who share the same hashtags and have a common interest. If we talk about usage of hashtag from business point of view, it helps to connect with customers of your niche and establish your company’s name in certain topic. Read More
“Typography in graphic design is the technique and art of arranging words, fonts and message in such a order that it is pleasing to the eye, readable and delivering the right message”It is a skill that every web and graphics designer needs to master in order to deliver quality images and designs.It is the heart and soul of every design, both print and digital. There are two main purposes of using typography in any graphic design. Read More
